Find and taste
We look for small-batch makers across India and taste what they make.
About us
A shelf that belongs to more than the giants.
We are a specialty foods retailer connecting indie brands to urban consumers. We are building an ecosystem for packaged food beyond the large conglomerates, and bringing products from the corners of India to life. The maker comes first.
Why we exist
Packaged food with a person behind it.
Great food is made in home kitchens and small units, and most people never find it. Shelves are full of the same-tasting products, and the game is distribution and price. We built a place where the maker is the point.
- XBeyond the big brandsSmall makers get a real route to shoppers, not only the companies with the biggest budgets.
- XFrom every cornerA pickle from a village, a sweet from a one-room unit, a recipe that never left its town. We go and find them.
- XA face on every packPeople buy from people. The maker’s name and face go on what they make.
What we do
We find the makers. We back them.
Get it shelf-ready
Honest feedback on taste, consistency and packaging, so the product is ready to sell.
Put your face on it
The maker’s name and face go on every pack.
Bring it to the city
We bring the food to urban shoppers who go looking for it.
How we choose
Taste first. Then the story. Then the X.
- 01TasteIt has to be delicious. Nothing else matters if it isn’t.
- 02A real storyWho makes it, where it comes from and why they care.
- 03An X factorThe thing that makes your version yours.
We don’t take everything, and we say so honestly.
Who’s behind it
We have built, sold and cooked it.
Our founders have led teams together across FMCG, e-commerce, food and beverage, and professional kitchens. Each of those worlds taught us something the others miss.
How food reaches shelves
What it takes to get a product on a shelf and keep it there, and what a big brand does that a small one can learn from.
How shoppers choose
What makes a city shopper click, come back and tell a friend.
How food gets made
Running real kitchens and operations, and counting every cost.
How food tastes right
Tasting, fixing and finishing a recipe until it is ready to share.
The three of us
Meet the people tasting your food.
- 01
The one who reads every label.
FMCG leader · lifetime foodie
- Can’t resist
- A regional sweet shop, however far it is.
- Brings
- Years inside big food, and a nose for what will sell.
- 02
The one who knows a guy.
Amateur restaurateur · sourcing veteran
- Can’t resist
- A phone book full of farmers, aunties and suppliers nobody else has heard of.
- Brings
- The route from a faraway kitchen to a steady supply.
- 03
The palate.
Renowned Bangalore chef · weekend culinary artist
- Can’t resist
- Spending the weekend on a recipe, just to see what happens.
- Brings
- Taste, technique and feedback that is honest and kind.
Make something worth shelving?
If you make small-batch food with a story, we would like to taste it.
Apply to contribute